Project
Activation

Problem
Orientation

Problem
Definition

Solution
Exploration

Solution
Distillation


Project
Summation


Clarifying the intent and expectations of the effort

Building a robust context of the problem domain

Identifying constraints and objectives of the problem

Iterative exploration of concepts for the defined problem space

Filtering and validating concept directions


Articulating the story of potential solutions



Activities

Stakeholder interviews





Tools / Methods







Output

Innovation Charter



Activities

Secondary research on tech, market, and consumer trends. Review of relevance with expert panels

Tools / Methods

  • Expert panel





Output

Trend Analysis



Activities

User research, issue sorting and hypothesis generation. Priority setting and identifying solution objectives

Tools / Methods

  • Journey maps
  • Affinity mapping
  • User observation & interviews


Output

Problem Brief



Activities

Purposeful ideation work sessions and rapid prototyping to discover



Tools / Methods

  • 3D printing (low fidelity prototypes)
  • Large scale digital interactions
  • Concept cards

Output

Concept catalog



Activities

Reviewing concepts and assessing innovative potentials. Prototype to decide


Tools / Methods

  • Group critique
  • Pugh sorts
  • Expert panel
  • Prototype refinements


Output

Solution proposals



Activities

Packaging the final concepts with high fidelity prototypes



Tool / Methods

  • Presentation templates
  • Online gallery
  • Value Proposition


Output

Innovation plan